Do you need a consent management platform?
Your website needs a consent management platform if you process the personal data of your website visitors. Processing of personal data involves the use of personal data for email marketing, analytics, personalizing content or behavioural advertising and remarketing. Keep in mind that your site’s use of cookies is also part of data processing according to privacy regulations like the GDPR.
If your website process the data of EU residents, obtaining user consent when is one of the key requirements to comply with the GDPR. Regardless of where your organization is based (in the EU or otherwise), your website must meet this requirement to avoid non-compliance.
A consent management platform should fulfil two main functionalities — consent collection and consent management. It should allow website publishers to:
- Obtain valid consent from users and
- Record user consents for compliance audits