Do I need cookie consent for Google Analytics?

If your website uses third-party analytics services like Google Analytics that collect and process your visitors’ personal data, consent is required. As per the official guidance by Google, if you have enabled the Google Analytics Advertising Features such as remarketing, display network impression reporting, you must obtain consent for cookies and disclose the information in your privacy policy. In addition to this, you should strongly consider obtaining consent for collecting user ID, other pseudonymous identifiers and geographic data (postal code, location coordinates).