How does cookie consent work?

Cookie consent works by displaying a cookie banner or popup when a user visits a website and giving them the option to accept (give consent), reject or modify cookie preferences. Using a cookie banner, a user can give consent to all the cookies on a website, or deny them altogether or provide granular consent i.e. enable/disable specific cookie categories. Other than strictly necessary cookies, which are exempt from cookie consent, users are given the ability to decide whether a website can drop cookies on their device or not. –

Users will also have the ability to withdraw consent at any time after they have given consent. The cookie consent banner or popup will leave a ‘cookie widget’ or callback button so the user can revisit their cookie settings.