What is CMP in Google AdSense?

From January 16, 2024, onwards, if you use Google AdSense to serve ads in EEA or the UK, you are required to implement a Google-certified Consent Management Platform (CMP) to continue showing personalized ads. 

As per Google’s new requirements, all websites that use Google AdSense, Ad Manager, or AdMob in the EEA and UK, must use a CMP certified by Google that is compliant with IAB Transparency and Consent Framework (TCF) v2.2. Here’s a list of Google-certified CMPs.

If you do not adopt a certified CMP, you will no longer be able to show personalized ads in the EEA and/or the UK. You can use a Google-certified CMP like CookieYes, which also provides built-in support for IAB TCF v2.2 to continue using Google publisher products.