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What Is the Purpose of Google Consent Manager, and Do I Need It?

Google Consent Manager allows you to configure how Google tags (Google Analytics or Ads) behave based on the user consent obtained through CookieYes.

Your website needs to activate Google Consent Mode if it utilizes any of the following services:

  • AdSense
  • AdMob
  • Google Ad Manager
  • Google Analytics

To implement Google Consent Mode v2 on your website, follow this documentation.

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