Implementing Google Consent Mode Using CookieYes

CookieYes now supports Google’s Consent Mode. Consent Mode is an API developed by Google to integrate Google tag behavior and the user’s consent tool. The Consent Mode has five consent types for cookies, such as advertisement, analytics, functional, personalization and security, for using the global site tag or Google Tag Manager (GTM). You can use them to decide how the tags behave based on user consent. E.g. if a user denies consent to use analytics cookies, the website will not use the cookies and instead, send an aggregate level of analytics information. Thus, the Consent Mode bridges the gap between respecting user consent and measuring conversions.

Here is a guide to how to integrate CookieYes with the Consent Mode.

If you don’t have an account with CookieYes, sign up for free and get started.

CookieYes Consent Mode integration

If you use Consent Mode with CookieYes, every time the website users give their consent choice, CookieYes will signal Google to modify the tag behavior based on the user’s choice. Therefore, the website will stop collecting or using any personally identifiable information and use aggregated information for its services. 

Note: You need not add the CookieYes script to the head tag of your website code if you are using Google Consent Mode.

There are two ways you can integrate Consent Mode with CookieYes — with and without using Google Tag Manager.

Implementation using Google Tag Manager template

First, you need to set up Google Tag Manager for your website. You can refer to the help guide for detailed instruction.

Now, follow these steps:

Step 1. First you need to create a new tag. Click Tags in the left sidebar, and then New as shown.

Add a new tag on google tag manager for consent mode

Step 2. Click on Tag Configuration > Discover more tag types in the Community Template Gallery and search for CookieYes CMP. Alternatively, you can get the template from here and skip to step 3.

click tag configuration to add a new tag on google tag manager for consent mode
choose tag type

Step 3. Choose the CookieYes template and click Add to workspace Add to add the tag.

add cookieyes template to tag manager workspace

Step 4. Insert the CookieYes website key and set other fields to appropriate values and save the tag after naming it.

Set website key and default consent settings in tag manager

Note: Log in to your CookieYes account and click the profile icon at the right top of the screen and click:


Account Settings > Get Script > Copy Code.


Copy the website key from the src attribute (e.g. src=”https://cdn-cookieyes.com/client_data/YOUR_WEBSITE_KEY.js”).

Step 5. Select Consent Initialization – All Pages as the trigger for the tag.

Add trigger to fire the CookieYes tag
Select consent initialization as the trigger to fire the CY tag

Step 6. Click Save to complete the integration of CookieYes with the Google Consent Mode.

CY tag added to Google tag manager

Implementation using custom script

To integrate CookieYes with Consent Mode without the use of GTM:

Step 1. Copy the custom script:


    window.dataLayer = window.dataLayer || [];

    function gtag() {



    gtag(“consent”“default”, {

        ad_storage: “denied”,

        analytics_storage: “denied”,

        functionality_storage: “denied”,

        personalization_storage: “denied”,

        security_storage: granted,

        wait_for_update: 2000,





Step 2. Paste the custom script above the CookieYes script and Google Tag Manager script. Ensure that the order of the scripts is as follows:

  • Custom Consent Mode script
  • gtag / GTM script
  • CookieYes script

The script must be loaded in this order for it to work.

CookieYes CMP maps all the five Google consent types into 4 categories: 

Google consent typeCookieYes consent typePurpose
ad_storageadvertisementTo enable advertisement cookies.
analytics_storageanalyticsTo enable analytics cookies.
functionality_storagefunctionalTo enable functional cookies for website functionality and settings.
personalization_storagefunctionalTo enable functional cookies for user personalization.
security_storagenecessaryTo enable necessary cookies for website security and protection, user UI preferences, etc. Such cookies do not require consent.


For more information about CookieYes, visit our website or contact support.