What is Basic and advanced consent mode?

CookieYes has the feature to configure both Basic and Advanced modes of Google Consent mode.

Basic Consent Mode

• Google tags load only after user interaction with the consent banner.
• Fires only allowed tags based on user consent.
• No data is sent or taken without user consent.

To implement Basic Consent Mode on CookieYes, follow this guide.

Advanced Consent Mode

• Google tags fire even before the user consent to the banner.
• Default consent states are set.
• While consent is denied, tags send cookieless pings.
• Consent states are updated after user interaction with the banner.

To implement Advanced Consent Mode on CookieYes, refer this documentation.