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WEBINARNavigating Consent Mode V2: How Should I Prepare?


30 April, 2024

3 pm CET (8 am CT)

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Who needs to implement Google Consent Mode v2?

Google Consent Mode v2 allows websites to adjust Google tags based on user consent for cookies, focusing on Google’s advertising and analytics services. When activated, it adjusts the behaviour of Google tags (like Google Analytics and Google Ads) based on the user’s consent preferences regarding cookies.

If your website uses any of Google’s services, such as

  • Google Ads
  • AdSense
  • AdMob
  • Google Ad Manager
  • Google Analytics
  • Floodlight
  • Conversion Linker

then, you need to activate Google Consent Mode v2.

To implement Google Consent Mode v2 on your website, follow this documentation.

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