What is Do Not Track? (DNT)
Do Not Track is a browser setting that sends a ‘Do not track’ request to websites when a user visits the website. It is a way the browser communicates to a website that the user has opted out of tracking. When a user enables this feature, the browser sends a signal to websites that the user visits to not store cookies on their device. Do Not Track is a request and not a legal requirement. Hence it is not necessary that websites adhere to it i.e. DNT on its own is not effective enough to stop websites from tracking users.
- Firefox > Preferences > Privacy & Security. Then under Send websites a “Do Not Track” signal that you don’t want to be tracked, enable Always.
- Chrome > Settings > Privacy and security > Cookies and other site data. Then enable Send a “Do not track” request with your browsing traffic.