What is implied consent?

Implied consent refers to when a website infers that a user has consented to the use of cookies based on their actions or behavior, rather than obtaining explicit consent. This can include actions such as continuing to use a website after being notified of cookie use or closing a cookie banner. However, relying on implied consent can lead to negative consequences such as a lack of user trust, negative user experience, and most importantly, violation of privacy regulations which can result in fines and legal action. To avoid these issues, it is important for websites to obtain explicit and informed consent for the use of cookies.