What is CCPA?

The California Consumer Privacy Act of 2018 (CCPA) is the first state-wide legislation that regulates the sale, disclosure, and collection of personal information of California consumers.

It came into effect on January 1, 2020. It intends to give consumers more control over how their information is collected and sold.

CCPA applies to any for-profit business or organization that collects California consumers’ personal information and meets one of the following thresholds:

• $25 million or more in annual revenue,
• processes personal information of 50,000 or more consumers, households, or devices or
• earns more than 50% of its revenue from selling consumers’ personal information.

Under the law, California residents will be able to request from companies to see what personal information they have collected about them, how it was used, and whether it was sold. They will also have the option to opt out of this data collection or selling process.