What is cross-context behavioral advertising in CPRA?
The California Privacy Rights Act (CPRA) refers to cross-context behavioral advertising as:
“the targeting of advertising to a consumer based on the consumer’s personal information obtained from the consumer’s activity across businesses, distinctly-branded websites, applications, or services, other than the business, distinctly-branded website, application, or service with which the consumer intentionally interacts.”
It simply refers to targeted advertising based on the personal information collected from consumers when they interact with websites or digital advertising platforms such as Google and Meta.
CPRA requires that if an organisation shares personal information with a third party that is engaged in cross-context behavioral advertising, the organisation should provide the consumers with the ability to opt out of the sharing.