Privacy Policies are necessary for e-commerce sites because they let you tell people what you’re doing with their data and how they can opt out of it.
As an online business owner, consumers must have trust in your site. If they don’t know how you’re using their information and what choices they have, they might not feel safe using your website or buying from you.
- GDPR, CCPA compliant free tool
- Simple and clean pre-built template
- Customize and add clauses as required
- No PDFs or downloads, simply copy-paste the text/HTML
- What type of data your store collects and why
- How you collect and use this data
- Who has access to data and with whom do you share it
- What rights and data control do customers have and how they can exercise it
- How can customers opt out of data collection and use by your store
- For how long do you store personal data and how do you protect them
- How can customers contact you for questions and concerns
Let’s look into the details of all these sections:
Data collection and use
An e-commerce store may have to collect a lot of personal information from customers. Depending on the kind of business you have, this can include anything from name and address to credit card details. In addition, you may also collect personal information such as gender or age. Such information could be used for targeted marketing campaigns or other purposes such as customizing content for your customers based on their preferences.
The next thing you should address is how you collect information, who has access to it, and how you are going to use it. The more specific you are, the better. For example, if your business collects information via cookies or web beacons (which are small files that are placed on a user’s device), be sure to mention that in your policy. If you use third-party services like Google Analytics, AdSense, Hotjar, YouTube, or MailChimp, make sure they’re mentioned in your policy as well.
Data access and sharing
As an e-commerce site, you may be using many third-party services and sharing customer information with them. You’ll need to include a section that outlines how you share information with third parties. E.g., if you’re an e-commerce site that uses an order management system to process orders, you should explain that you’ll be sharing customer information with the provider of this service so they can do their job.
In other words, it’s not enough just to say that you won’t share data with anyone else—you need to specify who the exception is and why they are receiving the information.
It can also include how customers can opt out of third-party data collection and sharing.
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International data transfer
eBay perhaps has one of the best-designed privacy notices. The international data transfer section explains how it handles data transfer to different eBay Inc. corporate family members and regions outside EEA.
Data rights and control
Data of minors
You should also mention if there are any exceptions to the rule. For example, if you need the permission of their parents or guardians before collecting any information from them. Also, make sure to state whether or not they can request the removal of their personal data at any time.
Data storage and security
This section will also include a link to your website’s contact page so that customers can get in touch with you if they have any questions or concerns.
Frequently asked questions