What is Universal Event Tracking?

Universal Event Tracking (UET), is a tool that allows websites to adjust how Microsoft Advertising tags behave based on user consent. It works by placing a site-wide tracking tag (UET tag) that allows advertisers to monitor user actions such as page views, purchases, or form submissions. 

Also referred to as Microsoft Consent Mode, when a user declines consent, the tags can operate in a restricted mode, collecting only essential data. This ensures that businesses can continue measuring conversions and tracking performance without violating privacy regulations. 

Refer to this guide to create a UET tag, add it to your website.