What is Google’s Additional Consent Mode?

Google’s Additional Consent is a technical specification intended to work with IAB Europe’s Transparency & Consent Framework (TCF) v2. It enables websites to send consent signals to vendors that are not yet registered with the IAB Europe Global Vendor List (GVL), but are included in Google Ad Tech Providers (ATP) list.

This ensures that publishers, Consent Management Platforms (CMPs), and other partners can collect and transmit consent data to a broader set of vendors, thereby enhancing compliance and transparency in the ad ecosystem.

CookieYes suppports Google’s Additonal Consent and can be easily integrated with your IAB TCF v2.2 cookie banner.