What is the default consent state in Google Tag Manager?
In Google Tag Manager (GTM), the default consent state is set to “denied”. This means that when a user visits a website for the first time and has not yet given their consent for cookies or tracking, GTM will not fire tags that require consent for data processing. In this case, Google tags will send cookieless pings. When a user gives their consent, the relevant parameters are updated to āgrantedā.
The default state can be adjusted based on your specific implementation of GTM and how consent management is set up within your tag configurations. Google recommends setting default consent settings based on the regions where you display consent banners. This ensures accurate data in regions where consent banners arenāt required, and Google tags will automatically adjust their behavior.