What is consent initialization?

Consent initialization is a trigger in Google Tag Manager that ensures user consent settings are applied before other tags or triggers fire on a webpage. This trigger is typically used for tags that manage or update consent preferences, such as those from Consent Management Platforms (CMPs) or tags that set consent defaults. It ensures that consent settings are properly configured before any tracking or data collection begins. Each web container in Google Tag Manager includes a default ‘Consent Initialization – All Pages’ trigger, ensuring compliance with privacy regulations like GDPR.

To manage user consent effectively and ensure compliance while still collecting user data , implement Google Consent Mode on your website with our Google-certified CookieYes CMP.