What is Google consent data?

Google Consent Data (gcd) refers to a Google Consent Mode parameter that encodes detailed information about a user’s consent choices for various types of data usage, including advertising and analytics storage. Even when Google Consent Mode is not actively enabled, the gcd parameter is still transmitted to Google services, ensuring that the user’s preferences are communicated and respected. This data helps inform Google of how cookies, device identifiers, and other tracking mechanisms can be used based on the user’s consent choices across web and app environments.

To manage user consent effectively and ensure compliance while still collecting valuable data for your ads, implement Google Consent Mode on your website. CookieYes is a Google-certified CMP that will enable you to seamlessly integrate Consent Mode v2 on your website.