What are Google consent signals?

Google consent signals are shared between a website’s consent management platform (CMP), like CookieYes, and Google to communicate a user’s preferences regarding data collection. These signals ensure that Googleā€™s servicesā€”such as ads, analytics, and other tagsā€”respect the userā€™s choices about whether cookies can be set and data can be collected.

Consent signals are an essential part of Google Consent Mode, a tool that helps websites adjust how Google services behave based on user consent. By using a Google-certified CMP like CookieYes, websites can implement Consent Mode to manage user privacy effectively while maintaining important website functionality.