What are Google consent signals?
Google consent signals are shared between a website’s consent management platform (CMP), like CookieYes, and Google to communicate a user’s preferences regarding data collection. These signals ensure that Googleās servicesāsuch as ads, analytics, and other tagsārespect the userās choices about whether cookies can be set and data can be collected.
Consent signals are an essential part of Google Consent Mode, a tool that helps websites adjust how Google services behave based on user consent. By using a Google-certified CMP like CookieYes, websites can implement Consent Mode to manage user privacy effectively while maintaining important website functionality.