What are the benefits of Google Consent Mode V2?
Google Consent Mode V2 improves on V1 by offering more accurate conversion modeling, and enhanced privacy compliance. It allows businesses to collect aggregated, non-personal data even when users decline cookies, reducing data gaps while adhering to evolving regulations.
Future-proofing compliance: By ensuring data is collected only when consent is given, Consent Mode V2 reduces the risk of regulatory violations of laws like the GDPR.
Better data insights: Even when users decline consent for cookies, Consent Mode V2 allows for the collection of aggregated, non-personal data, giving you a more complete view of performance without compromising user privacy.
Custom tag behaviour: You can tailor the behavior of Google tags (such as Google Analytics and Ads) to respect the user’s consent preferences.
Conversion modeling: Consent Mode V2 uses conversion modeling to fill gaps in data, helping to maintain the accuracy of reports for marketing performance and site analytics.
Optimized ad performance: By using modeled data from Google Analytics 4 and machine learning, Consent Mode allows more accurate reporting on ad conversions and user behavior.