What is identity resolution?
Identity resolution is the process of connecting and unifying data from multiple sources to create a single, accurate profile of an individual or entity. It involves identifying, matching, and consolidating data pointsāsuch as names, emails, phone numbers, and behavioursāinto a cohesive identity, even when the data is incomplete, inconsistent, or spread across different systems.Ā
How it works:
- Data collection: Gather data from sources like websites, CRM, and third-party databases.
- Data matching: Compare identifiers (e.g., names, emails) using deterministic (exact) or probabilistic (pattern-based) methods.
- Data linking: Connect matched data points to form a unified profile.
- Deduplication: Remove duplicates for a single source of truth.
- Enrichment: Validate and enhance profiles with additional data.