What is server-side tagging?
Server-side tagging is a method where tracking tags, like those for analytics and ads, are processed on a server rather than in the user’s browser. This approach improves website performance, enhances data privacy, and gives you greater control over what data is shared with third-party services.
How it works: When a user interacts with a website, their data is sent to your server, which processes it and forwards only the necessary information to external services like Google Analytics or Facebook Ads.
Server-side tagging reduces exposure of sensitive data and minimizes the impact of ad blockers. Google Tag Manager supports server-side tagging, allowing secure data processing in a cloud or on-premise server.