What is agent readiness for a website?

Agent readiness refers to how easily AI agents can navigate a website, interpret its information, and carry out permitted tasks. An agent-ready website makes its content and controls clear, predictable and easy for machines to process.

It typically:

  • uses semantic HTML and accurate structured data;
  • provides clearly labelled links, buttons and forms;
  • keeps information consistent across webpages and APIs; and
  • uses appropriate permissions and respects users' privacy choices.

For example, an agent-ready website may allow an AI assistant to compare product features, pricing plans, and integrations.

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