Why re-obtain consent every six months?

Consent must remain valid and informed under GDPR. Regulators recommend refreshing cookie consent at least every six months.

Why renewal is important:

• Cookies or vendors may change.
  
• Users may forget or want to change their preferences.
  
• Long-term consent could be considered outdated.
  

CMPs can automate reminders to re-display the banner at the six-month mark. Some sites may re-ask sooner if new cookies are introduced or data processing changes.

Refresh consent every six months to stay compliant and maintain transparency.

Here’s how to renew consent using CookieYes.