What is ‘share’ in CPRA?
CPRA’s definition borrows from CCPA’s definition of sale and expands the provision to sharing data with third parties for cross-context behavioral advertising or targeted advertising.
Under the California Privacy Rights Act (CPRA) “share, shared, or sharing” refers to:
renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer’s personal information by the business to a third party for cross-context behavioral advertising, whether or not for monetary or other valuable consideration”
Let’s take a closer look at the terms
Cross-contextual behavioral advertising is when consumers are targeted based on their personal information gained from their activity across different businesses, websites, applications, or services.
Third party is any entity with whom the consumer is not intentionally sharing their personal information with.
In simpler words, disclosing your consumer’s personal information to another entity for the purpose of advertising based on the user’s interactions on your website or inferred preferences would be considered “sharing” under CPRA.