Meta Pixel Consent Mode

Last updated on May 5, 2026

The Meta Pixel (Facebook Pixel) Consent Mode feature allows organisations to request user’s affirmative consent before utilising the Meta Pixel for advertising and analytics. This consent can be triggered by the cookie category to which the user has consented.

You can easily implement the Meta Consent Mode with a few changes to the Meta Pixel code. 

Step 1: Find the Meta Pixel Code located in the site header:

<!-- Facebook Pixel Code -->
<script>
  !function(f,b,e,v,n,t,s)
  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?
  n.callMethod.apply(n,arguments):n.queue.push(arguments)};
  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
  n.queue=[];t=b.createElement(e);t.async=!0;
  t.src=v;s=b.getElementsByTagName(e)[0];
  s.parentNode.insertBefore(t,s)}(window, document,'script',
  'https://connect.facebook.net/en_US/fbevents.js');
  fbq('init', '{your-pixel-id-goes-here}');
  fbq('track', 'PageView');
</script>

Step 2: Add the following code before the init call in your Meta Pixel code. 

fbq('consent','revoke');

Consequently, the code should be like this:

<!-- Facebook Pixel Code --> 
<script>
  !function(f,b,e,v,n,t,s)
  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?
  n.callMethod.apply(n,arguments):n.queue.push(arguments)};
  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
  n.queue=[];t=b.createElement(e);t.async=!0;
  t.src=v;s=b.getElementsByTagName(e)[0];
  s.parentNode.insertBefore(t,s)}(window, document,'script',
  'https://connect.facebook.net/en_US/fbevents.js');
  fbq('consent', 'revoke');
  fbq('init', '{your-facebook-pixel-id}');
  fbq('track', 'PageView');
</script>

The integration of Meta Consent Mode with CookieYes can be done by implementing an event listener on the website.

<script>
  !function(f, b, e, v, n, t, s) {
    if (f.fbq) return;
    n = f.fbq = function() {
      n.callMethod ? n.callMethod.apply(n, arguments) : n.queue.push(arguments);
    };
    if (!f._fbq) f._fbq = n;
    n.push = n;
    n.loaded = !0;
    n.version = '2.0';
    n.queue = [];
    t = b.createElement(e);
    t.async = !0;
    t.src = v;
    s = b.getElementsByTagName(e)[0];
    s.parentNode.insertBefore(t, s);
  }(window, document, 'script', 'https://connect.facebook.net/en_US/fbevents.js');

  fbq('consent', 'revoke');
  fbq('init', '{your-facebook-pixel-id}');
  fbq('track', 'PageView');

  function handleConsent(hasConsent) {
    fbq("consent", hasConsent ? "grant" : "revoke");
  }

  document.addEventListener("cookieyes_consent_update", (eventData) => {
    const data = eventData.detail;
    handleConsent(data.accepted && data.accepted.includes("advertisement"));
  });

  document.addEventListener("cookieyes_banner_load", (eventData) => {
    const data = eventData.detail;
    handleConsent(data.categories && data.categories.advertisement);
  });
</script>

In the above illustration, Meta Pixel is permitted when the user consents to the Advertisement category. If you prefer to use the Analytics category for Meta Pixel, replace the Advertisement with Analytics.