Navigating the General Data Protection Regulation can feel like traversing a legal minefield, especially when you’re a data controller. As the custodian of personal data, the GDPR places significant obligations on your organisation to ensure the privacy and security of EU citizens’ information. But what does it truly mean to be a GDPR data controller, and how can you navigate the complex landscape of responsibilities?
This guide breaks down the controller’s role, demystifies their obligations, and provides actionable steps to achieve GDPR compliance.
Understanding the difference: GDPR controllers vs processors
One of the first hurdles in understanding GDPR is grasping the distinction between a data controller and a data processor. Think of it this way: The GDPR controller is the architect, deciding why and how personal data is processed, while the processor is the builder, carrying out the controller’s instructions.
Aspect | Data Controller | Data Processor |
---|---|---|
Decision-making authority | Determines the purposes, means, and legal basis for processing personal data. | Processes personal data according to the controller’s instructions. |
Compliance responsibility | Legally accountable for GDPR adherence even when using processors. | Must assist controllers in demonstrating compliance through audits and reports. |
Breach reporting | Must notify supervisory authorities of data breaches within 72 hours of discovery (Article 33), including details on the scope and impact of the breach. | Required to alert the controller immediately upon detecting a data breach (Article 33(2)). |
Liability scope | Jointly liable with processors for damages resulting from GDPR violations, unless they can prove they were not responsible for the event. | Primarily liable only for breaches of their direct obligations, such as failing to maintain adequate security measures or processing data outside the controller’s instructions. |
Here is a real-world case scenario:
Consider a marketing agency (the controller) that hires a cloud storage provider (the processor) to store customer email addresses. Even though the cloud provider physically stores the data, the marketing agency remains responsible for ensuring the data is collected lawfully, used for the purposes disclosed in their privacy policy, and adequately protected against unauthorised access.
The joint controller conundrum
What happens when two or more entities jointly determine the purposes and means of processing?
This is where the concept of “joint controllers” comes into play. Imagine an airline and a hotel chain collaborating on a loyalty program. Both entities have a say in how their customer data is used, making them joint controllers. In such cases, Article 26 of the GDPR mandates a clear arrangement between the parties outlining each party’s responsibilities and liabilities.
What are the key responsibilities of a GDPR data controller?
Being a GDPR data controller means handling personal data like a responsible host—respecting privacy and following the rules. Here’s a detailed breakdown of the core responsibilities:
#1 Comply with GDPR principles
The GDPR principles are like the pilot light of data protection in the European Union. Article 5 outlines these principles and are:
- Maintain lawfulness, fairness and transparency in data processing.
- Restrict the use of personal data to its original intended purpose and prevent its use for unrelated or incompatible purposes (Purpose limitation).
- Minimise the collection of personal data to what is essential for its intended purpose (Data minimisation).
- Ensure personal data is accurate and update it when necessary. Correct or delete any inaccurate data as soon as possible to align it with its specific purpose (Accuracy).
- Keep personal data only for as long as necessary for its intended purpose (Storage limitation).
- Process personal data securely and protect it against unauthorised access, loss, destruction, or damage using appropriate technical and organisational measures (Security).
- The controller must be able to demonstrate their compliance with the GDPR principles (Accountability).
#2 Legal bases of processing and valid consent
If a regulator asks, “Why are you processing this data?” would you have a clear answer?
Under GDPR, “because we need it” as an answer isn’t good enough. You must align your data activities with one of the six lawful grounds for processing– consent, contract, legal obligation, vital interest, public tasks, and legitimate interest.
If your answer isn’t rooted in these lawful bases, you’re already on shaky ground. Having a solid, defensible reason is not just best practice but your safeguard against regulatory scrutiny.
Consent- the most popular legal basis
Among these, consent stands out as the most widely used basis, particularly in the digital space. But under GDPR, not just any consent will do—it must be freely given, specific, informed, and unambiguous. Users must actively agree to the collection and use of their data, which is why you see consent mechanisms in place across online platforms.
Avoid pre-ticked consent boxes
As ruled in the landmark Planet49 case (CJEU Case C‑673/17), pre-ticked consent boxes are a GDPR violation. Consent must be an affirmative action by the data subject.
This is where cookie banners come in. Websites that use non-essential cookies such as for analytics, advertising, or personalisation must obtain valid user consent deploying them on user devices.

A properly implemented cookie consent solution ensures compliance while maintaining user trust—helping businesses like yours navigate complex regulatory landscapes seamlessly.
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#3 Provide a clear privacy notice
As a data controller, you are responsible for informing data subjects about how their personal data will be used, for what purposes, and who will have access to it.
A privacy policy should be easily accessible, written in clear and plain language, and tailored to your organisation’s data processing activities.
Clear, Concise, Compliant
A layered approach simplifies compliance by providing a brief, user-friendly summary upfront, with detailed legal information accessible on demand. This method aligns with GDPR’s transparency requirements (Articles 5 & 12), ensuring clarity while maintaining full compliance.
#4 Conduct Data Protection Impact Assessments (DPIAs)
Article 35 of the GDPR mandates conducting DPIAs for processing activities that pose a high risk to individuals’ rights and freedoms. These typically include:
- Large-scale processing of sensitive data such as health information, genetic data, and religious beliefs
- Processing data using new technologies
- Systematic monitoring of public areas such as through widespread CCTV surveillance
- Automated decision-making with legal or similarly significant effects such as acceptance or rejection of loan applications using AI
A DPIA involves systematically analysing the proposed processing, identifying potential risks, and implementing measures to mitigate those risks.
#5 Implement robust data security measures
Article 32 of the GDPR requires all organisations handling EU personal data to fortify their security by implementing appropriate technical and organisational measures. This is to ensure a level of security appropriate to the amount and type of risk associated with the stored data.
Let us simplify the security measures further:
Technical measures
Encryption, pseudonymisation, access controls, firewalls, intrusion detection systems, and regular security audits.
Organisational measures
Data security policies, staff training, incident response plans, and data breach notification procedures.
A 2024 fine of €160,000 against Austrian insurer Allianz highlights the critical importance of technical and organisational measures to secure information security.
#6 Accountability and record-keeping to demonstrate compliance
Article 5(2) lays down the principle of accountability, requiring controllers to demonstrate compliance with the GDPR principles. This also means maintaining comprehensive records of processing activities (ROPA), documenting DPIAs, keeping staff training logs, and retaining audit reports from data processors.
Actionable Tip
Implement a robust data governance framework and designate a Data Protection Officer (DPO) to oversee GDPR compliance efforts.
#7 Honour data subject rights
Under the GDPR, individuals aren’t just passive data points in your system. Instead, they have a say, and their rights shape the way you handle their information. As a data controller, it’s not enough to collect and process data; you must also be ready to respond when users exercise their GDPR rights.
The following are the key rights:
- Right to be informed and access: Individuals are entitled to understand what data your organisation holds about them and to access information on how this data is processed.
- Right to rectification/correction: They can also request the controllers to correct any inaccuracies in their personal data.
- Right to erasure/deletion: Individuals can request the deletion of their personal data under certain circumstances.
- Right to restriction and objection: Europeans can also request that you limit the processing of their data under certain conditions. Similarly, they can also object to data processing.
- Right to data portability: Individuals can request to receive their data in a structured, commonly used, and machine-readable format, or to transmit that data to another controller.
- Rights against automated decision making: Data subjects can direct businesses to not subject them to automated decisions if they can produce legal or similar effects on them.
#8 Notify personal data breaches
When a data breach occurs, controllers must notify the relevant supervisory authority within 72 hours, unless the breach is unlikely to result in a risk to individuals’ rights and freedoms. Affected individuals must also be notified if the breach poses a high risk to them.
#9 Engage compliant data processors
The law expects you to verify that any data processor or service provider you use guarantees GDPR compliance. You should also have a contractual relationship with them through a Data Processing Agreement (DPA).
#10 Cross-border transfers
The GDPR also governs the transfer of personal data outside the EU, ensuring that data leaving the EU enjoys equivalent protection abroad. Transfers can only occur if the destination country has an adequacy decision from the European Commission or if businesses implement appropriate safeguards including Standard Contractual Clauses (SCCs) or Binding Corporate Rules (BCRs).
Enforcement trends for controllers: What you need to know
Regulators are sharpening their focus, and the spotlight is now on data controllers. But this isn’t a warning—it’s an invitation. An invitation to lead with transparency, accountability, and a commitment to data rights.
Regulatory actions paint a clear picture—these five violations have been the most common triggers for GDPR fines:
- Insufficient legal basis for processing
- Non-compliance with GDPR principles
- Inadequate security safeguards at technical and organisational levels
- Non-compliance with the transparency obligations including the need for a privacy policy
- Failure to fulfil data subject rights
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Final compliance checklist: Are you truly GDPR-ready?
- Conduct a comprehensive data mapping exercise to identify all personal data your organisation processes
- Implement a robust consent management platform
- Develop and implement a clear and concise privacy notice
- Establish a process for handling data subject requests promptly and efficiently
- Implement robust data security measures, including encryption, access controls, and regular security audits
- Train your staff on GDPR requirements and best practices
- Regularly review and update your GDPR compliance program to reflect changes in the law and best practices
- Document your GDPR compliance measures
- Conduct Data Protection Impact Assessments
- Have a contractual relationship with data processors
- Follow GDPR rules while carrying out international data transfers
- Have a detailed breach notification and mitigation plan
FAQ on GDPR data controllers
Article 4(7) defines a data controller as a natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
Yes, under Article 27 of the GDPR, organisations based outside the EU that offer goods or services to EU residents or monitor their behaviour must appoint a representative within the EU. Failure to do so can result in significant fines.
Data subjects have a powerful arsenal of rights under GDPR, including the right to be informed, access, erasure, restriction of processing, data portability, the right to object to processing and rights against automated decision-making. Understanding and honouring these rights is crucial for GDPR compliance.
Ultimately, the data controller is responsible for ensuring their data processor’s compliance. Controllers are legally required to:
- Conduct thorough due diligence on potential processors
- Enter into written contracts with processors that ensure their compliance
- Monitor processor compliance through audits and assessments
Article 28 of the GDPR mandates specific clauses that must be included in controller-processor agreements. These include:
- The subject matter and duration of the processing
- The nature and purpose of the processing
- Type of personal data and categories of data subjects
- Rights of the controller
- Detailed instructions on how the processor should process the data
- Requirements for data security, confidentiality, and data breach notification
- The right of the controller to audit the processor’s compliance