What is first-party tracking?

First-party tracking is a process by which a website or platform collects data about its own users’ behaviors and interactions directly, without relying on external parties. This data is collected through mechanisms like first-party cookies, tracking pixels, or user account activity. This helps monitor preferences, improve navigation, recommend content, and analyze engagement metrics for site optimization.

Examples of first-party tracking:

• Remembering login credentials.
• Tracking browsing activity for personalized recommendations.
• Optimizing user experience based on engagement data.