What is Apple’s App Tracking Transparency (ATT)?

App Tracking Transparency (ATT) is a privacy framework introduced by Apple that requires iOS apps to get user permission to share and track their activity across other apps and websites. ATT is implemented through a popup that allows an app’s user to choose whether to opt in or opt out of sharing their personal data.

ATT was introduced with iOS 14.5 as part of Apple’s broader commitment to enhance user privacy. It gives users control over their data, allowing them to decide whether to share it with third parties for advertising or analytics.