Why are pre-ticked boxes and implied consent forbidden?

Under GDPR, consent must be freely given, specific, informed, and unambiguous. Pre-ticked boxes or statements like “By continuing, you agree…” assume consent instead of capturing a clear, active choice from the user.

Valid consent requires a deliberate action by the user, such as manually ticking a box or clicking an accept button. This ensures transparency and gives users real control over their personal data.