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Which cookie categories must be unchecked by default?

GDPR requires that all non-essential cookies remain unchecked by default. Only strictly necessary cookies are exempt.

Unchecked by default categories:

  • Analytics or performance cookies
  • Preferences (if not essential for service)
  • Advertising/marketing cookies

Users must actively opt in before these cookies are set. Pre-ticked boxes or implied consent are invalid.

Keep all non-essential categories unchecked by default.

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