Which cookie categories must be unchecked by default?
GDPR requires that all non-essential cookies remain unchecked by default. Only strictly necessary cookies are exempt.
Unchecked by default categories:
- Analytics or performance cookies
- Preferences (if not essential for service)
- Advertising/marketing cookies
Users must actively opt in before these cookies are set. Pre-ticked boxes or implied consent are invalid.
Keep all non-essential categories unchecked by default.