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What is the difference between Microsoft Clarity consentV1 and consentV2

Here are the differences between Microsoft Clarity consentV1 and consentV2:

AspectConsentV1ConsentV2
StatusOlder version, planned for deprecationLatest and recommended method
Granularity of consentSingle consent state (all or nothing)Separate consent categories for ad and analytics storage, with explicit “granted” or “denied” values
Functionality when deniedTracking disabled (no cookies set)Operates in no-consent cookieless mode with limited tracking (unique IDs per page view, no session cookies)
Regulatory compliancePreviously used, but insufficient for stricter rulesMandatory from Oct 31, 2025 for EEA, UK, Switzerland to ensure full Clarity functionality
Cookie behaviorNo cookies if deniedNo first- or third-party cookies if denied; limited non-cookie tracking still persists

ConsentV2 offers finer control, better compliance, and partial tracking even when consent is denied—features absent in ConsentV1.

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