Does CCPA require granular consent like GDPR?

No, CCPA does not require granular consent like GDPR.​

CCPA operates on an opt-out model, requiring businesses to provide a “Do Not Sell or Share My Personal Information” link for California residents, allowing data collection without prior consent in most cases. GDPR, however, mandates explicit opt-in consent that is freely given, specific, informed, and unambiguous for processing non-essential personal data, including tracking cookies.​

Under CCPA, opt-in consent applies only to sensitive personal data or minors, unlike GDPR’s broader requirements across all non-essential processing for EU users. California sites must comply with CCPA for residents but can align banners for multi-jurisdictional needs.