Are there cookie laws in the US?
No, there are no federal laws regulating the use of cookies in the US. However, state-level laws like the California Consumer Privacy Act (CCPA) and Virginia Consumer Data Protection Act (CDPA) consider cookies as personal information.
California’s CCPA does not require businesses to gain opt-in consent for cookies, but it requires businesses to disclose that cookies are used, and the data is collected by cookies and their purposes. But when cookies are used for targeted advertising, it could be considered a “saleā under CCPA and businesses may require to obtain consent for their use.
In the case of Virginiaās CDPA, consumers have the right to opt-out of processing of personal data for targeted advertising, sale of personal data and profiling. As cookies can be used for the stated purposes, their use can be regulated under the law.