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Cookies

How Do Cookies Identify Web Visitors?

Cookies are small pieces of data stored in a user’s browser that help websites recognize returning visitors. For businesses, they are essential for personalization, analytics, and targeted advertising. At the same time, ethical cookie tracking is important because it raises questions about how much data should be collected and how it is used.

This infographic explains step by step how cookies identify web visitors.

Infographic titled "How Do Cookies Identify Users?" with five illustrated steps explaining how cookies track users online. Step 1: Visit a website- the browser receives a cookie. Step 2: Unique code- the cookie contains a unique identifier. Step 3: Saves the cookie- the browser stores it. Step 4: Back to the website- the browser sends the stored cookie on return visits. Step 5: Recognises the code- the website uses the code to recall user data like login status or cart contents. Includes icons and arrows connecting each step. Source: CookieYes.
https://www.cookieyes.com/infographics/cookie-tracking/#license-credits
https://www.cookieyes.com/infographics/cookie-tracking/ CookieYes CookieYes

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License summary

  • Our license allows you to use the image for commercial use on digital media, with attribution.
  • You cannot make edits or modifications and create derivative work.

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