If your Wix website serves users in the European Union (EU), you must comply with the General Data Protection Regulation (GDPR). This regulation protects site visitors’ data by ensuring transparency, accountability, and user control over personal information. It applies to any site owner who collects or processes data from EU users, regardless of where their business is based.
Failure to comply with the regulation can result in fines that could make a dent on your global revenue. However, beyond legal risks, compliance helps build trust with site visitors and strengthens your brand’s reputation. Research shows that 75% of consumers will not purchase from a company if they don’t trust how it handles their data.
This guide will help Wix users navigate GDPR compliance to help make your website fully compliant with privacy regulations, ensuring both legal safety and user trust.
First, let’s understand what GDPR compliance means for Wix websites.
What personal data does a Wix website collect?
GDPR applies to any data that can identify an individual, either directly or indirectly. As a Wix site owner, you may collect personal data through:
- Contact forms and sign-ups: Names, email addresses, phone numbers, and other details collected from site visitors.
- E-commerce transactions: Billing addresses, shipping details, and order histories if you run a Wix Store.
- Cookies and tracking technologies: Analytics tools, marketing pixels (Facebook, Google Ads), and third-party integrations collect site-visitors’ data such as IP addresses and browsing habits.
- User accounts or memberships: If your site allows Wix users to log in, comment, or subscribe, their profile data is stored.
- Newsletter sign-ups and marketing campaigns: If you collect emails for newsletters, this is personal data requiring explicit consent.
Does GDPR apply to your Wix website?
If your website collects or processes personal data from EU citizens, you must comply with GDPR. This applies if:
- Your site attracts EU site visitors
- You collect personal information via forms, marketing campaigns, or analytics
- You use cookies and tracking technologies (Google Analytics, Facebook Pixel, etc.)
- You send promotional emails to EU users
Step-by-step guide to making your Wix website GDPR-compliant
1. Create a GDPR-compliant Wix privacy policy
A Wix privacy policy is mandatory under GDPR. This document must be easily accessible and include:
- What personal data you collect (names, emails, cookies, etc.)
- Why you collect data (e.g., analytics, order processing, marketing)
- Your legal basis for processing data (consent, contract, legal obligation, etc.)
- How you store, use, and protect visitors’ data
- Who you share data with (third-party apps, payment processors, marketing platforms)
- How site visitors can access, modify, or delete their data
How to add a privacy policy to your Wix site?
- Create a new page dedicated to your Wix privacy policy.
- Use a privacy policy generator or consult a Wix partner to draft a legally accurate policy.
- Place a link to this page in your website footer, so it’s accessible on all pages.
- Update your privacy policy whenever you change how you collect or use data.
If you use WordPress or other CMS platforms alongside Wix, ensure that all privacy policies align with privacy laws.
2. Obtain consent for collecting or tracking data
GDPR mandates that websites obtain explicit, informed, and freely given consent before collecting, processing, or storing personal data. This applies to cookies, contact forms, and marketing emails, ensuring site visitors have full control over their data.
How to obtain valid consent on your Wix site?
If you use cookies, especially non-essential cookies, use a GDPR-compliant cookie consent banner. For basic compliance, you can use the default Wix cookie banner. However, for enhanced control, use a cookie consent management platform (CMP) like CookieYes, which offers customisation, automated compliance updates, and integration with multiple privacy regulations, including CCPA, and LGPD.
Adding cookie banner to Wix website is effortless with CookieYes
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3. Maintaining a compliant mailing list
GDPR requires explicit consent before sending marketing emails, ensuring site visitors control their data and preventing unsolicited communications.
How to comply with GDPR for email marketing on Wix?
- Use an unchecked opt-in checkbox on signup forms—users must actively consent.
- Enable double opt-in to verify email subscriptions before adding users to your list.
- Include an easy unsubscribe option in every email to allow users to opt out anytime.
- Store proof of consent (date, method of subscription) to demonstrate compliance.
- Collect only essential data (name, email) and avoid requesting unnecessary details.
- Segment email lists to send relevant content and prevent unsolicited emails.
- Regularly clean your mailing list by removing inactive or non-consenting subscribers.
4. Implement data minimisation for GDPR compliance
Data minimisation is a core GDPR principle that ensures businesses collect, process, and store only the minimum amount of personal data necessary for a specific purpose. This reduces privacy risks, enhances security, and helps maintain compliance.
How to apply data minimisation to your Wix site?
- Request only the information necessary for specific purposes, such as an email for newsletters or an address for shipping.
- Remove non-essential fields from Wix contact forms, registrations, and checkout pages to minimise data collection.
- Define how long personal data is stored and implement automatic deletion when it is no longer needed.
- Limit integrations and use only essential third-party services (apps, plugins) that comply with data minimisation principles.
- Periodically review Wix Contacts, CRM, and third-party apps to identify and delete outdated or unnecessary information.
5. Allow users to access and delete their data
Under GDPR, users have the right to:
- Request a copy of their personal data
- Ask for their data to be deleted (“Right to Be Forgotten”)
- Correct incorrect information
How to handle data requests on Wix?
- Provide a contact method (email or GDPR request form) where users can request access or deletion of their data.
- Use Wix’s data request option to export or delete personal information.
- Respond to requests within 30 days, as required by GDPR.
Adding a GDPR request form on your site can automate data access and deletion requests.
6. Ensure compliance of third-party integrations
If you use Google Analytics, Facebook Pixel, or any third-party apps, you must ensure they comply with GDPR.
How to check third-party GDPR compliance?
- Review all third-party services you use and ensure they are GDPR compliant
- Sign Data Processing Agreements (DPA) with vendors handling user data
- Disable automatic tracking until users give consent
- Mention all third-party data processors in your privacy policy
If you have a mobile app connected to your Wix site, ensure that it follows the same data privacy guidelines.
Following these steps will ensure your Wix website is fully compliant with privacy regulations, protecting both your users and your business.
Frequently asked questions (FAQs)
Wix provides tools for GDPR compliance, but site owners must configure them properly (e.g., privacy policy, cookie popup, consent forms).
Yes. If your website collects, processes, or stores personal data (e.g., names, email addresses, IP addresses), you must have a clear, transparent, and easily accessible privacy policy.
No, under GDPR, users must actively opt in before receiving marketing emails. This means consent must be given through a deliberate action, such as checking a box or filling out a form. Pre-checked boxes or automatic subscriptions do not qualify as valid consent. Users should also be able to withdraw their consent at any time, and every marketing email must contain an easy-to-find unsubscribe option. Without proper consent, sending marketing emails could result in GDPR violations and potential penalties.
GDPR grants users the “Right to be Forgotten,” which means they can request the deletion of their personal data at any time. Wix provides Data Management tools that allow site owners to locate and erase customer data when needed. Upon receiving a deletion request, businesses must respond within 30 days and confirm once the data has been removed. It is also important to ensure that any third-party services connected to the website delete the user’s data accordingly.
Shreya is the Senior Content Writer at CookieYes, focused on creating engaging, audience-driven blog posts and related content. Off the clock, you’ll find her happily lost in the world of fiction.
