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Consent

11 min read

Top 5 Preference Management Tools for 2025

By Shreya January 8, 2025

Top 5 Preference Management Tools for 2025

In a world where privacy is becoming increasingly important, businesses must adhere to regulations like GDPR and CCPA/CPRA while still delivering personalised, seamless customer experiences. The challenge lies in balancing compliance with the need for personalisation. This is where the right preference management tool can make a significant difference, helping businesses centralise their data collection, streamline consent processes, and ensure they remain compliant. They allow businesses to manage user data effectively while building trust and transparency. Here’s an overview of the best preference management tools for 2025.

What is preference management software?

Preference management software helps businesses simplify the process of collecting, storing, and managing user consent and preferences across different platforms. These tools ensure compliance with global privacy regulations as well as give users more control over their data. By allowing users to manage their preferences, businesses can foster a greater sense of transparency and trust, which is essential in today’s privacy-conscious landscape.

What to look for in preference management software?

When selecting a preference management solution, there are several important factors to consider to ensure it meets your business’s needs and compliance requirements:

  • Compliance readiness: Your software should be up to date with major privacy regulations like GDPR, CCPA, and LGPD. This way, you’ll stay on the right side of the law and avoid unnecessary fines or issues.
  • User experience: Look for a tool with a user-friendly interface that makes it simple for both your team and your customers to manage their preferences without a headache.
  • Integration capabilities: The best tools work seamlessly with your existing platforms, like CRMs or marketing tools, so you can easily manage data and stay compliant across your systems.
  • Real-time updates: The software must offer real-time consent tracking and updates. This ensures that your data stays current and that your systems always reflect your customers’ latest preferences.

Top 5 preference management tools for 2025

1. CookieYes

CookieYes is a leading solution in cookie consent and preference management, especially recognised for its ease of use and seamless integration, CookieYes has become a go-to for small to medium-sized businesses and enterprises alike, for privacy compliance. It simplifies the process of managing website user’s cookie preferences, offering customisable cookie banners, easy integration with all major website builders, and real-time tracking of user consents and cookie preferences.

Key features:

  • Simple cookie banner setup with customisable preference settings
  • Integrates effortlessly with WordPress, Shopify, and other platforms
  • Real-time consent and preference tracking
  • Certified Gold CMP partner of Google and supports Consent Mode v2 and IAB TCF v2.2
  • Offers multilingual banner
  • Automatic scanning of cookies with real-time updates to the cookie list in the banner preference centre
  • Automated compliance with GDPR, CCPA, and other privacy laws

Learn more about CookieYes cookie consent solution

Pricing:
CookieYes offers competitive pricing, starting with a free plan and paid plans from $10 per month, making it one of the most affordable yet powerful solutions on the market.

Best for:
Small and medium-sized enterprises looking for an affordable and easy-to-integrate solution that provides foolproof compliance and a user-friendly interface.

CookieYes is an all-in-one consent management platform (CMP) offering cookie consent management at a price point accessible to businesses of all sizes. Its user-friendly interface and robust automation make it the top choice for businesses that need fast implementation without sacrificing compliance.


2. OneTrust

OneTrust is an enterprise-grade solutions for privacy management, offering an expansive suite of features beyond just preference management. It supports GDPR, CCPA, and other privacy regulations globally, making it ideal for large enterprises with complex compliance needs. OneTrust offers real-time tracking, detailed reporting, and a customisable user experience.

Key features:

  • Full-suite privacy solution and data governance management
  • Seamless integration with marketing and CRM tools
  • Real-time consent tracking and detailed audit trails
  • Supports compliance with major privacy laws like GDPR and CCPA

Pricing:
OneTrust offers custom pricing based on business needs, which can be relatively high for smaller businesses.

Best for:
Large enterprises with extensive compliance requirements owing to its complex setup and higher cost.


3. Usercentrics

Usercentrics is a CMP with a focus on legal compliance. It supports GDPR and CCPA compliance and offers a user-friendly dashboard for businesses to manage consent and preferences. 

Key features:

  • Customisable consent banner for GDPR, CCPA, and LGPD compliance
  • Seamless integration with marketing tools
  • Easy-to-use admin interface
  • Multilingual support for global businesses

Pricing:
Usercentrics’s preference manager offers a custom pricing plan based on the user’s specific needs. The Usercentrics CMP pricing starts at $60 monthly, with higher tiers depending on traffic and additional features.

Best for:
Usercentrics is best suited for medium to large-sized businesses looking for a solution that integrates with their existing technical stack.


4. Clarip

Clarip offers an advanced preference and consent management platform that focuses on compliance with global privacy regulations like GDPR, CCPA, and LGPD. Its API-driven platform enables seamless integration with CRMs and other systems, providing real-time updates and compliance tools for businesses dealing with complex customer data.

Key features:

  • Real-time preference management updates
  • Multi-channel consent collection
  • API-based integration with CRMs and marketing platforms
  • Automated workflows for compliance

Pricing:
Clarip offers custom pricing based on the volume of data and the complexity of the organisation’s needs.

Best for:
Enterprises that need real-time, API-driven consent management across multiple touchpoints.


5. PossibelNOW – MyPreference

MyPreference, developed by PossibleNOW, is a robust consent & preference management platform specifically designed to handle zero-party data. It focuses on helping businesses capture and manage customer preferences and consents, all while ensuring compliance with evolving privacy regulations. The platform offers a comprehensive, all-in-one solution for businesses looking to simplify customer data management and adapt to the changing data privacy and engagement landscape.

Key features:

  • Centralised management of consents and preferences, empowering zero-party data​
  • Detailed preference structures, enabling personalised interactions​
  • Flexible API-driven integration for seamless data flow across systems and platforms​

Pricing:
Pricing for PossibleNOW is customised based on business needs and the volume of customer data being managed.

Best for:
Organisations seeking to manage consent and preference data at an enterprise scale.


As businesses face an increasingly complex regulatory landscape, choosing the right preference management tool is crucial for compliance and user experience. 

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Frequently asked questions

What is a preference management system?

A preference management system allows businesses to enable users to control how they engage with a business. It focuses on user preferences, such as communication frequency, content types, and channels. This helps improve user experience by aligning business functionalities with user choices. A preference management system centralises data and ensures that preferences are respected across various touchpoints.

Why is preference management important?

Preference management is important because it allows businesses to tailor their operations and interactions based on what the end-user prefers. Giving users such control builds trust and helps maintain a positive relationship. Additionally, it ensures compliance with data privacy laws by allowing users to specify their preferences, reducing the risk of violating regulations.

How can preference management tools help with GDPR compliance?

Preference management tools help with GDPR compliance by giving users control over how their personal data is used, in line with GDPR’s requirement for transparency and consent. These tools allow users to easily manage their preferences, such as to opt in or opt out of specific data uses. This reduces the risk of unauthorised data usage. Additionally, the tools store user consent records, which helps businesses demonstrate compliance with GDPR regulations in case of audits.

What is a consent management tool?

A consent management tool focuses on obtaining, storing, and managing customer consent, especially in compliance with data privacy regulations like GDPR and CCPA. This tool ensures that users consent to their data being collected and processed, often through consent banners or notices, such as for third-party cookies or personal data. 
Read more on the Consent Management Platform.

What is universal consent?

Universal consent is obtaining a user’s explicit permission to collect, process, and use their data, particularly for marketing and data processing purposes. It requires clearly and transparently informing users about how their data will be handled, ensuring they fully understand the scope of their consent. This approach ensures compliance with privacy regulations like GDPR and CCPA and builds trust by giving users control over their personal information.

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Shreya

Shreya is the Senior Content Writer at CookieYes, focused on creating engaging, audience-driven blog posts and related content. Off the clock, you’ll find her happily lost in the world of fiction.

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