Top 9 Cookie Tracking Software You Need to Know

Data privacy is a big deal these days. With rules like GDPR and CCPA, keeping your website in line with the law is more important than ever. However, figuring out how to manage user consent and protect personal data can feel overwhelming. That’s where cookie tracking tools step in, making the whole process a lot easier. In this article, we’ve picked 9 of the best cookie tracking software to help you stay compliant and keep things simple for your website.

CookieYes provides a straightforward, all-in-one solution for managing cookie consent. Designed to meet data privacy regulations such as GDPR, CCPA, and LGPD, it’s suitable for businesses of all sizes. Even for non-technical users, CookieYes makes managing first-party and third-party cookies simple. Its integration is hassle-free, allowing businesses to maintain privacy compliance with ease. Plus, the platform offers handy features like privacy and cookie policy generators, simplifying the legal side of compliance.

Key features

• Auto-generated banner: Automatically generates cookie banners matching your branding. 
• Deep cookie scan: Detects and categorises cookies automatically to help your website stay compliant.
• Scheduled scans: Ensures compliance by scanning for new cookies monthly or weekly.
• Customisable banners: Modify your cookie banner to match your brand’s design.
• Granular cookie control: Users can adjust consent for different cookie categories, enhancing transparency.
• Multi-language support: Supports over 170 languages with automatic translations for 40+ languages.
• Cross-domain consent: Ideal for businesses operating across multiple websites, simplifying consent management.
• Cookie auto-blocking: Blocks tracking cookies until users give consent, ensuring compliance from the first visit.
• Consent logs: Stores user consent data, making it easy to retrieve information during audits or compliance checks.
• Geo-targeting: Automatically shows region-specific banners based on the user’s IP address.
• Google Consent Mode: Easily integrates with Google Analytics and Tag Manager to track user behaviour while respecting consent preferences.
• IAB TCF 2.2: Complies with advertising standards, making it ideal for publishers and advertisers.
• Two-factor authentication: Adds extra security when managing cookie consent.
• Policy generators: Create privacy policies and cookie consent banners quickly with built-in tools.

Pros

• Easy for non-technical users to set up and manage.
• Regular scans and updates ensure compliance without added effort.
• Integrates smoothly with popular platforms like WordPress, Shopify, Wix, Webflow, Hubspot, etc.
• Works for both small and large businesses managing multiple domains.
• Strong customer support is available for compliance or technical queries.

Cons

• The free plan may be too limited for larger websites but is perfect for a small website.

Pricing

• Free plan available for up to 15,000 pageviews per month.
• Paid plans start at €9 per domain/month.

Best for
Businesses of all sizes looking for a complete cookie consent solution that adheres to global data privacy regulations.

OneTrust is a leading consent management platform (CMP) designed for larger organisations with more complex compliance needs. It supports global data privacy laws, including GDPR, CCPA, and LGPD, and is built to handle the compliance demands of businesses operating across multiple regions.

Key features

• Multi-jurisdiction compliance: Supports multiple data privacy laws, ensuring your business complies with privacy regulations across regions.
• Customisable banners: Adjust your cookie banner to reflect region-specific legal requirements.
• Cross-domain consent management: Easily manage consent across multiple websites and platforms, including mobile apps and connected devices.
• Cookie scanning: Detects tracking technologies such as cookies, pixels, and fingerprinting.
• Advanced reporting: Provides insights into user activity and data collection for audits.
• Mobile consent: Supports tracking cookies on mobile apps and other platforms.

Pros

• Works across different platforms and supports extensive API integrations.
• Supports compliance with multiple data privacy laws, making it suitable for global organisations.
• Offers customisable banners that can adapt to different regional legal requirements.
• Advanced reporting provides detailed insights for audits and user data activity.

Cons

• Its complexity may be overwhelming for smaller businesses.
• Custom pricing may be expensive for smaller organisations.
• Requires a high learning curve for configuration due to its broad capabilities.

Pricing
Custom pricing is available depending on the enterprise’s requirements.

Best for
Large organisations that need comprehensive solutions for managing compliance across multiple jurisdictions and platforms.

Cookiebot is well-known for its automated cookie scanning features and GDPR compliance. It seamlessly manages first-party and third-party cookies and ensures your website complies with global data privacy laws.

Key features

• Automated scanning: Monthly cookie scans that automatically detect and categorise small text files and trackers.
• Multi-language support: Helps manage user consent from website visitors across different regions.
• Cross-domain consent: Manage consent across multiple websites easily.
• Customisable banners: Provide region-specific cookie banners that offer opt-in options.
• Google Consent Mode integration: Syncs with Google Analytics to track user behaviour while respecting consent.

Pros

• Strong integration with Google tools like Google Analytics and Tag Manager.
• Automated scans reduce manual effort, helping ensure regular compliance updates.
• Cross-domain consent management is available on premium plans, supporting multi-site businesses.
• Multi-language support is beneficial for businesses with international audiences.

Cons

• The free plan only supports one language.
• Subdomain consent sharing isn’t available in the free version.
• No support for real-time scanning on free plans, potentially affecting compliance on frequently updated sites.

Pricing

• Free plan available for up to 50 subpages.
• Paid plans start at €7 per domain/month.

Best for
Businesses with high website traffic that need automated compliance solutions.

Osano is a simple and straightforward cookie consent management tool that supports GDPR, CCPA, and LGPD compliance. It integrates seamlessly with websites and mobile apps, but its cookie consent feature comes as part of a broader privacy suite, meaning the free plan offers limited functionality.

Key features

• Pre-built banners: Offers templates that work across different operating systems and web browsers.
• Auto-categorisation: Automatically detects and categorises cookies and other tracking technologies.
• Geolocation-based banners: Displays cookie banners based on the user’s location for region-specific compliance.
• CMS integration: Works well with content management systems like WordPress and Shopify.

Pros

• Built-in templates make it easy to manage cookies across different devices and platforms.
• Offers a broader suite beyond cookie consent, including Data Subject Access Request (DSAR) management, data mapping, and vendor risk management.

Cons

• Only one premium plan, which can be too expensive for small businesses.
• Limited customisation options may not suit all branding needs.
• Higher plans are necessary to access important features like consent logs, URL scanning, multi-user accounts, and email support.

Pricing

• Paid plans start at $199/month.

Best for
Small websites with lighter traffic, though larger businesses may find it limited due to pricing and functionality restrictions.

Iubenda offers a combined solution for cookie consent and privacy policy management, making it a great choice for businesses needing legal policy generation along with consent management. It’s particularly useful for businesses that require customisable cookie banners and privacy policies.

Key features

• Customisable banners: Full flexibility to personalise cookie banners for your brand.
• Pre-configured settings: Helps simplify compliance with pre-filed settings based on global privacy regulations.
• Customisable privacy policies: Syncs privacy policies with cookie consent banners for consistent compliance.
• Integrations: Supports frameworks like IAB TCF v2.2 and Google Consent Mode.

Pros

• Combines cookie consent and legal compliance in one platform.
• Customisable for a variety of business needs.
• Policies are updated automatically in response to changes in data protection laws, providing businesses with ongoing compliance assurance​.

Cons

• The free plan lacks features like consent logs and translation options.
• The free version scans websites only once every six months, which may be insufficient for high-traffic sites.

Pricing

• Paid plans start at $5.99/month.

Best for
Businesses looking for both cookie consent and customisable legal policy generation.

Complianz is a plugin specifically designed for WordPress. It offers a simple yet effective solution for managing cookie consent and ensuring compliance with major privacy laws like GDPR, CCPA, and the ePrivacy Directive. This tool is ideal for WordPress users who want an uncomplicated way to meet privacy compliance requirements.

Key features

• Multi-language support: Automatically translates cookie consent banners into more than 40 languages, making it a practical option for businesses with global audiences.
• Customisable banners: Adjust cookie banners to align with your website’s design, ensuring a cohesive look.
• Cookie scanning: Automatically scans and categorises cookies to ensure your site complies with privacy regulations.
• Integrations: Works smoothly with popular tools such as Google Consent Mode, Google Tag Manager, and IAB TCF v2.2 to support advertising and compliance needs.

Pros

• Tailored for WordPress users, making integration quick and easy.
• Complies with a wide range of data privacy regulations, including GDPR and CCPA.

Cons

• Primarily designed for WordPress, so businesses on other platforms may need to look elsewhere. 
• The free version lacks advanced customisation features.​

Pricing

• Free plan available, offering basic features.
• Paid plans start at $59 annually for a single website.

Best for
WordPress users in need of a straightforward and customisable cookie consent solution to meet global privacy standards.

CookieScript is a cookie consent management platform that helps businesses comply with GDPR, CCPA, and the ePrivacy Directive (ePR). It offers a variety of tools for managing cookies, including cookie scanners and customisable consent banners.

Key features

• Customisable consent banners: Personalise cookie banners to fit your website’s look and feel.
• IAB TCF v2.2 integration: Ensures compliance with the IAB framework for advertising.
• Cross-domain consent sharing: Easily share consent data across multiple domains.
• Detailed cookie reports: Provides comprehensive reports on cookie categorisation and compliance.

Pros

• Detailed reports on cookie scans help ensure ongoing compliance.
• Flexible pricing options based on the number of domains and features required.
• Provides customization options, including custom colors and CSS on higher tiers, and includes a privacy policy generator for easy setup​.

Cons

• Full GDPR features are only available on higher-tier plans.
• The free version is limited, only scanning up to 10 pages per domain and lacking advanced GDPR tools, making it suitable for only the most basic needs​
• Automatic scanning occurs just once a month in the basic plan.

Pricing

• Free plan available with basic features.
• Paid plans start at €8/month, depending on the number of domains.

Best for
Businesses looking for a flexible, self-hosted cookie consent management platform.

Cookie Information offers a cookie consent solution for businesses needing to comply with privacy laws like GDPR and CCPA. It includes tools for both websites and mobile apps, with a focus on maintaining compliance through regular cookie scans.

Key features

• Automatic cookie scans: Regularly scans websites to ensure compliance with GDPR and other data privacy regulations.
• Google Consent Mode integration: Ensures compliance when using Google Analytics or ads-related cookies.
• Detailed consent rate insights: Offers insights into cookie consent rates and user activity.

Pros

• Regular scans help businesses maintain compliance over time.
• Provides insights into consent rates and other user data.
• Includes support for mobile app compliance, with consent banners that meet GDPR and CCPA standards for iOS and Android apps​.

Cons

• Best suited for medium-sized businesses only.

Pricing

• Starts at €15/month per domain.

Best for
Medium-sized businesses needing regular cookie scans and detailed compliance management.

Didomi is a consent and preference management platform designed to help businesses comply with GDPR and CCPA. It offers support for websites, apps, and mobile environments, making it suitable for companies that need to manage consent across multiple platforms.

Key features

• Granular consent management: Users can control which types of cookies they consent to, providing transparency.
• Google Consent Mode & IAB TCF integration: Ensures compliance with ad-related tracking cookies and other user consent frameworks.
• Multi-platform support: Compatible with websites, mobile apps, and connected TV platforms.

Pros

• Offers user-friendly interface and customer support.
• Supports detailed consent and preference management.

Cons

• Pricing details aren’t public, and there’s no free trial available.
• No free trial, making it difficult for businesses to evaluate its full functionality before committing.​

Pricing

• Custom pricing based on business requirements.

Best for
Medium to large businesses, especially those operating in Europe, requiring multi-platform consent and privacy compliance management.

When selecting a cookie tracking software, it’s important to consider the following factors:

• Business size and complexity: Ensure the tool you choose matches your business needs. Smaller businesses may need simple features, while larger organisations might require more advanced tools like cross-domain consent management and detailed reporting.
• Compliance with privacy laws: Make sure the tool supports all relevant data privacy laws, including GDPR, CCPA, and LGPD, and complies with frameworks like Google Consent Mode and IAB TCF 2.2.
• Customisation: Choose a tool that allows you to customise cookie consent banners to match your brand’s design.
• Integration and cross-platform support: The tool should integrate with platforms like Google Analytics and Tag Manager, and be capable of managing consent across multiple domains and platforms.
• Reporting and consent logs: Opt for a tool that provides exportable consent logs for audits and reports.
• User control: Tools that offer granular consent options give users more control over their data, improving transparency.
• Budget and scalability: Select a tool that fits your budget and can scale with your business as it grows.