Smarter compliance handling
How La Teva Web, a web designing and digital marketing agency based in Barcelona, saved up to 4 hours of per client onboarding time with CookieYes.
Clients using Google Ads achieved full compliance with CookieYes
Cost savings using CookieYes Agency Partner Program
Meet the brand
La Teva Web is a Barcelona-based digital agency, the first in the city to integrate web design with digital marketing to help clients acquire qualified business leads. With over 20 years of experience, La Teva Web specialises in custom website development, e-commerce solutions, SEO, and online marketing (SEM). Recognised as Spain’s Best SEO Agency in 2024 by the European Business School and a long-standing Google Premier Partner, their portfolio spans across diverse sectors, delivering corporate websites, online stores for SMEs, and large enterprise projects.
Challenge
The introduction of General Data Protection Regulations (GDPR) and the push for implementing Google Consent Mode created challenges for La Teva Web, as managing cookie consent across multiple client websites increased technical complexity, risking data loss, penalties, and campaign disruption.
Ensuring GDPR-compliant cookie management
With the enforcement of the GDPR in the EU, La Teva Web needed a solution that fully complied with legal requirements while minimising regulatory risk for client websites.
Managing compliance at scale
Overseeing cookie compliance across multiple client websites created operational complexity, requiring a centralised and efficient management approach.
Implementing Google Consent Mode
Google’s push for Consent Mode, especially for Google Ads clients, introduced technical challenges, as proper implementation was critical to avoid data loss in analytics and maintain campaign performance.
Solution
The CookieYes Agency Partner Program enabled La Teva Web to standardise and scale cookie compliance across its client portfolio through centralised management, automatic regulatory updates, and Google Tag Manager integration.
Standardised compliance across all clients
The CookieYes Agency Partner Program enabled La Teva Web to standardise cookie compliance as a core service offering. This ensured consistency across client websites while simplifying ongoing management.
Future-proof regulatory compliance
With CookieYes continuously updated to reflect regulatory changes, La Teva Web gained confidence that client websites would remain compliant. This reduced the burden of monitoring legal updates and making manual adjustments.
Simplified deployment via Google Tag Manager
The CookieYes Google Tag Manager (GTM) integration made implementations quick and straightforward, as consent banners can be installed directly through GTM instead of manually adding code to a website. It empowered even non-technical users to install and manage CookieYes.
Enhanced client trust and service value
By offering compliance as a standardised, reliable service, La Teva Web strengthened its value proposition to clients. This positioned them as a proactive partner in privacy and data protection, not just web development.
Results
By the numbers: La Teva Web’s success with CookieYes
- 100% client compliance coverage All Google Ads clients using CookieYes, which is 90% of La Teva Web’s total client base, now maintain full compliance for Google Consent Mode.
- 4 hours saved per client onboarding La Teva Web saved roughly 4 hours per client onboarding as the process became straightforward and reduced manual efforts.
- 45% cost savings By leveraging the CookieYes Agency Partner Program’s volume-based discounts, La Teva Web saved 45% in compliance costs.
- 80+ client sites managed La Teva Web efficiently manages cookie compliance across more than 80 client websites through a centralised approach with CookieYes.
