How Best4U Media Manages Cookie Consent for 120+ Clients
Cutting through compliance complexity
How Best4U Media, a Netherlands-based digital agency, streamlined compliance across 120+ websites and cut costs by 50% with CookieYes.
120+
Client websites managed from one dashboard
50%
Cost savings using the CookieYes Agency Program
Meet the brand
Best4U Media B.V. is a full-service digital agency based in the Netherlands, headquartered in Deventer. Founded in 2004 to meet the growing demand for online solutions among local businesses in the Zutphen region, Best4U Media has since grown into a comprehensive digital solutions provider serving over 6,500 customers. They offer end-to-end services in website and webshop development, technical maintenance, hosting, performance optimisation, and support to SMEs across various industries.
Challenge
As Best4U Media's client portfolio grew, so did the complexity of managing cookie consent across hundreds of websites. Evolving data privacy regulations and tightening requirements from Google made it clear that their existing solution was no longer sufficient.
Outdated compliance infrastructure
The existing cookie pop-up solution was too basic to keep up with evolving data privacy regulations. As requirements grew more complex, it became clear that a simple banner was no longer fit for purpose.
Tightening regulatory & google compliance requirements
Google's stricter standards for Google Ads around GDPR, CCPA, and consent mode exposed the limitations of the basic cookie banner. Their existing setup lacked the capability to meet modern compliance demands, putting client ad campaigns at risk.
Lack of centralised consent management
Managing cookie consent individually across a large portfolio of client websites was neither scalable nor efficient. Best4U Media needed a single, reliable solution that could centrally manage consent across all client websites without inflating costs.
Solution
After evaluating their options, Best4U Media found in CookieYes a solution that addressed every gap in their compliance workflow. From centralised multi-site management to automated regulatory updates, CookieYes gave the agency the tools to manage consent at scale — efficiently, consistently, and without adding operational overhead.
Centralised multi-site management
Through the CookieYes Agency Partner Program, Best4U Media was able to manage cookie consent across 120+ client websites from a single dashboard. This eliminated the need for individual client logins and fragmented configurations.
Native Google Consent Mode v2 integration
CookieYes offered built-in support for Google Consent Mode v2, ensuring all client websites using Google Ads maintained compliant tracking and advertising. This directly resolved one of the agency's most pressing compliance challenges.
Streamlined onboarding and standardised workflows
Pre-configured templates and centralised settings allowed Best4U Media to deploy compliant cookie banners quickly and consistently across client websites. This ensured a standardised compliance experience for every client.
Automatic regulatory updates
CookieYes kept all client websites continuously compliant with GDPR, CCPA and GCM requirements through automated cookie scanning, banner language updates and policy adjustments. This removed the need for ongoing manual intervention.
Results
What changed: Best4U Media's results with CookieYes
120+ client websites managed from one dashboard
Best4U Media's 120+ websites on CookieYes are now fully privacy compliant, covering 95% of the agency's total client profile.
50% cost savings on licensing
By joining the CookieYes Agency Partner Program, Best4U Media significantly reduced their compliance costs with multi-site licensing compared to individual client licenses.
Up to 2 hours saved per client onboarding
Pre-configured templates and streamlined workflows cut onboarding time by up to 2 hours per client, delivering substantial efficiency gains across a portfolio of 120+ websites.
Increased confidence across the agency and client base
Beyond the numbers, Best4U Media could confidently assure clients that their cookie consent setup aligns with major privacy regulations, eliminating the need for custom builds and constant adjustments.
