How Adtrak reduced compliance costs by 45% across 145+ websites

Adtrak is an award-winning UK-based design and marketing agency headquartered in Nottingham. Founded in 1997, Adtrak is one of Nottingham’s longest standing, full-service marketing agencies that provides data-driven solutions in e-commerce and home services to businesses across the UK and Ireland. They deliver nationwide services—both digital and creative—including, among others, web designing, PPC, SEO, social media marketing, branding, graphic designing, copywriting, and videography. 

Adtrak faced growing challenges with complex multi-site compliance, inefficient third-party tools, and fragmented workflows that slowed operations and increased regulatory risks. 

Multi-site compliance complexity

Scaling cookie compliance across a large number of diverse client websites was a challenge for Adtrak as websites differed in tech stacks and user journeys. Keeping up with changing regulations meant ongoing manual tweaks and rising compliance risk.

Third-party tool shortcomings

Before CookieYes, Adtrak tested various third-party tools, but none fit their fast-paced agency needs. Many were complex, with cluttered interfaces and configurations, while others lacked key agency features like multi-site dashboards and CMS integrations.

Operational bottlenecks 

Every client website needed separate compliance audits since there was no unified dashboard. This fragmented approach meant teams spent hours verifying cookies, consent banners, and regulations site-by-site, leading to roadblocks in project rollouts. 

CookieYes enabled Adtrak to streamline cookie deployment, standardise compliance processes, and confidently deliver privacy solutions at scale.

Centralised deployment, management, and monitoring

CookieYes provided Adtrak with a single dashboard to deploy and manage cookie compliance across all client websites in real time. Teams could now scan for issues, update consent banners, and track performance all from one central hub.

Seamless setup process

Adtrak integrated CookieYes via simple scripts and plugins in minutes. No coding or IT overhauls—just plug-and-play setup that let them go live fast, minimising disruptions during busy project cycles.

Standardised compliance templates

Pre-built, customisable templates handled common scenarios like GDPR banners, opt-ins, and geo-specific rules. This uniformity across diverse client sites sped up rollouts, reduced errors from custom builds, and kept everything audit-ready.

Fostered trust with clients

Clients saw real evidence of protection, strengthening partnerships, and positioning Adtrak as a compliance leader. Knowing their sites were secured by a recognised, trusted compliance platform like CookieYes strengthened client confidence.  

Agency-level support and resources

With dedicated account managers, priority support, and agency-exclusive resources, Adtrak could proactively tackle regulation shifts and deliver expert-level reassurance to clients without extra admin or research time.

Results 

From fragmented fixes to flawless protection with CookieYes

• Workflow efficiency and consistency CookieYes streamlined Adtrak’s operations with a unified dashboard, enforcing consistent compliance checks across all projects. 
• Reduced time for implementation and verification Website launches sped up dramatically: what once took hours of manual cookie verification per site now happens in minutes via scheduled, automated scans.
• Reduced client communication efforts Updates to banners or consents became a non-issue. Clients log in to see changes in real time, freeing Adtrak’s team from repetitive queries and status checks.
• 45% cost savings with CookieYes Agency Partner Program With the CookieYes Agency Partner Program’s tiered pricing and volume discounts, Adtrak bundled compliance into every package as a standard feature, turning a cost center into a profitable upsell.
• Competitor differentiation In a competitive UK agency landscape, Adtrak differentiated itself as the go-to compliance-savvy partner that nails privacy from the start. 
• 149 websites migrated With 149 client websites now using CookieYes, Adtrak became a trusted partner shielding them from data privacy fines, fostering client trust and retention.