What do first-party cookies track?

First-party cookies are small data files created and stored directly by the website a user is visiting. They are considered less intrusive compared to third-party cookies because they only work within the site that created them.

Common things first-party cookies track include:

• User preferences such as language, region, or display settings so the site remembers choices
  
• Login sessions to keep users signed in as they navigate
  
• Shopping activity like items in a shopping cart or progress in a checkout process
  
• Analytics data about visitor behavior such as pages viewed, time spent, and navigation paths (when the website uses its own analytics tools)
  

Because these cookies do not follow users across multiple websites, they are generally seen as essential for functionality and user experience. However, they may still be subject to privacy laws like the GDPR and UK GDPR, which require transparency and user consent when they are not strictly necessary.