What are tracking cookies?

Tracking cookies are small text files that are downloaded to your computer when users visit a website. Every time a user visits the site, the cookie records information such as their IP address, the pages they have looked at, and so on. Cookies are used by websites to track visitors’ browsing habits and to customize content for users.

The use of tracking cookies can be beneficial in many ways, including improving site performance, targeting more effective advertising messages, and measuring site usage so that it can be improved. However, some people are concerned about how tracking cookies may infringe on their privacy.