Skip to main content

Cookies

Third Party Cookies vs Privacy Sandbox [Infographic]

Third-party cookies have been the backbone of personalised advertising, but they raise significant privacy concerns. Google’s Privacy Sandbox, on the other hand, offers a new, privacy-focused approach that aims to deliver relevant ads without compromising user privacy. This infographic compares these two approaches, highlighting their key differences in data collection, privacy impact, ad targeting, and industry impact.