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Consent

Dark Patterns in Consent [Infographic]

Accepting or rejecting cookies should be easy—but what if it’s designed to be confusing? Some websites use sneaky tactics to make rejecting cookies harder than accepting them—these are called dark patterns.

Dark patterns in consent refer to manipulative design tactics that nudge users into giving consent for data collection, often without fully understanding what they’re agreeing to. From confusing language to hiding ‘Reject’ buttons in cookie banner, dark patterns make it harder for users to make informed and genuine choices about their data. Here’s how you can avoid dark patterns in consent: