GDPR at 8: AI, Consent & Compliance — What Agencies Need to Watch

This session focuses on what’s actually changing in privacy compliance in the AI era — and the questions agencies need to be watching as it all unfolds.

What we’ll cover

• How GDPR enforcement has evolved over the past 8 years and where the regulation reaches today
• Whether the AI Act applies to agencies, not just AI companies, and what it means for your compliance workflow
• Where existing consent and compliance frameworks fall short as AI reshapes how client data is handled
• What actually works when an agency manages compliance across multiple clients, and what doesn’t
• The emerging compliance questions every agency should be paying close attention to in the months ahead

Why this matters for your agency

• Your clients rely on you to stay ahead of compliance changes. Agencies that do build more trust and retain more clients.
• Al is creating new blind spots. Tools your team uses every day may introduce consent gaps you haven’t accounted for yet.
• Non-compliance hits agencies harder. When you manage multiple client sites, one missed update can multiply into fines, lost contracts, and reputational damage.
• One hour now saves dozens later. Walk away with a clear picture of what to prioritize and what to fix across your client portfolio.