---
title: "What is server-side tagging?"
subtitle: "Server-side tagging is a method of managing and executing tracking tags on a server instead of in the user’s browser."
source: "https://www.cookieyes.com?utm_source=cy_llm_widget&utm_medium=cy_llm_widget&utm_campaign=cy_llm_widget"
---

# What is server-side tagging?
Server-side tagging is a method where tracking tags, like those for analytics and ads, are processed on a server rather than in the user’s browser. This approach improves website performance, enhances data privacy, and gives you greater control over what data is shared with third-party services.

How it works: When a user interacts with a website, their data is sent to your server, which processes it and forwards only the necessary information to external services like Google Analytics or Facebook Ads.

Server-side tagging reduces exposure of sensitive data and minimizes the impact of ad blockers. Google Tag Manager supports [server-side tagging](https://developers.google.com/tag-platform/tag-manager/server-side), allowing secure data processing in a cloud or on-premise server.