# What is Universal Event Tracking?

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**Category:** Google Consent Mode
**URL:** https://www.cookieyes.com/knowledge-base/google-consent-mode/what-is-universal-event-tracking/

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Universal Event Tracking (UET), is a tool that allows websites to adjust how Microsoft Advertising tags behave based on user consent. It works by placing a site-wide tracking tag (UET tag) that allows advertisers to monitor user actions such as page views, purchases, or form submissions. 
Also referred to as **Microsoft Consent Mode**, when a user declines consent, the tags can operate in a restricted mode, collecting only essential data. This ensures that businesses can continue measuring conversions and tracking performance without violating privacy regulations. 
Refer to this guide to [create a UET tag, add it to your website.](https://help.ads.microsoft.com/#apex/ads/en/56913/2)