# What does Google consent mode do?

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**Category:** Google Consent Mode
**URL:** https://www.cookieyes.com/knowledge-base/google-consent-mode/what-does-google-consent-mode-do/

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**Consent Mode is a feature developed by Google, that enables a website to measure visitor’s metrics while respecting their privacy preferences.** It provides the flexibility to modify your Google tags’ behaviour according to your users’ consent preferences. Consent Mode interacts with a site’s Consent Management Platform (CMP) and uses the data collected to fire tags based on the visitor’s consent status. (Check [Google’s official documentation](https://support.google.com/analytics/answer/9976101?hl=en&sjid=16938748582571640562-NA))
Consent Mode applies to the following Google products: Google Analytics, Google Ads, Floodlight tags and Conversion Linker. **You can use **[**Google-certified CMP**](https://www.cookieyes.com/blog/google-cmp-partner-program/)** such as CookieYes for a seamless integration with Google Consent Mode.**