# Is Google ending the Privacy Sandbox for Chrome?

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**Category:** Cookies 101
**URL:** https://www.cookieyes.com/knowledge-base/cookies-101/is-google-ending-privacy-sandbox/

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Google’s [Privacy Sandbox](https://www.cookieyes.com/blog/google-privacy-sandbox/) aimed to replace third-party cookies with privacy-focused ad tech inside browsers, balancing user privacy and digital advertising.
However, as confirmed in the latest [Google Privacy Sandbox news](https://privacysandbox.com/news/update-on-plans-for-privacy-sandbox-technologies/), Google has shut down most privacy sandbox technologies due to low adoption and complex industry feedback. This means Chrome will not phase out third-party cookies, reversing its earlier plan.
**Technologies retired:**  Topics API, Protected Audience, Attribution Reporting, Private Aggregation, Related Website Sets, SDK Runtime, On-Device Personalisation, IP Protection, Select URL, and Protected App Signals.
**Technologies retained:**
- **CHIPS (Cookies Having Independent Partitioned State):** Enables privacy-safe cookies across embedded content.
- **FedCM (Federated Credential Management):** Allows secure sign-ins without sharing identifiers.
- **Private State Tokens:** Verify legitimate interactions without revealing identity, helping reduce fraud.
As a result, Chrome third-party cookies remain, and websites must still obtain user consent under laws like the GDPR and ePrivacy Directive.